{"product_id":"portachiavi-riuso-nero-cool-in-tubolare-da-corsa-riciclato","title":"Portachiavi Riuso Nero Cool in Tubolare da Corsa Riciclato","description":"\u003ch1\u003e\u003cstrong\u003e\u003cspan\u003ePortachiavi Riuso – Il pneumatico che non finisce mai\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUn pneumatico usato può avere più di una vita.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eQuesto \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePortachiavi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e nasce proprio con l'idea di sfruttare fino in fondo ogni parte del materiale recuperato: viene realizzato utilizzando \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eritagli di pneumatici provenienti da altre lavorazioni\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, contribuendo a fare in modo che un copertoncino di bicicletta usato venga \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003einteramente riutilizzato\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIl risultato è un accessorio \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecomodo, funzionale e originale\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, cucito a mano con fili di cotone colorati e rifinito con un passante in pelle oppure con il \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elato marchiato del copertone\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUn piccolo oggetto quotidiano che porta con sé una grande storia di recupero.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eFunzionale, ma con una sorpresa\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA prima vista è un portachiavi semplice e compatto.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMa nasconde una piccola \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003echicca nella parte inferiore\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOltre al classico anello per le chiavi, permette infatti di inserire \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ealtre due chiavi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, mantenendole raccolte e protette all'interno del portachiavi.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUn dettaglio pensato per evitare che le chiavi rimangano libere, siano d'intralcio o possano \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003egraffiare e rovinare le superfici\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e durante l'utilizzo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUna soluzione semplice, ma particolarmente pratica per chi vuole avere le proprie chiavi sempre in ordine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eDai ritagli a una nuova vita\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLa particolarità di questo portachiavi parte proprio dal materiale utilizzato.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI ritagli di pneumatico che derivano da altre lavorazioni vengono recuperati e trasformati in un nuovo prodotto, evitando che materiale ancora utilizzabile venga sprecato.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eÈ un ulteriore passo verso l'\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eeconomia circolare\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: non recuperare soltanto il pneumatico, ma cercare di utilizzare \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eanche ciò che rimane delle lavorazioni\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIn questo modo, ogni parte del materiale può trovare una nuova destinazione.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eUn materiale usurato ridiventa prezioso.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eArtigianale, colorato, personale\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIl portachiavi viene \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecucito a mano\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e utilizzando \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efili di cotone colorati\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, che aggiungono un tocco originale al carattere sportivo del pneumatico.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIl passante può essere realizzato in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecuoio colorato a concia vegetale\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e oppure, in alternativa, può essere ricavato dal \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elato marchiato del copertone\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDue soluzioni differenti, unite dalla stessa filosofia: valorizzare il materiale recuperato e trasformarlo in un accessorio dal carattere unico.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIl dettaglio che racconta da dove viene\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUtilizzare il lato marchiato del copertone significa lasciare volutamente visibile una parte della sua identità originale.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIl marchio, le scritte e i dettagli che prima appartenevano al pneumatico diventano così parte del nuovo prodotto.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNon si nasconde la sua origine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSi trasforma in stile.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eÈ proprio questo uno degli aspetti più affascinanti dell'upcycling: dare una nuova forma a un materiale senza cancellarne completamente la storia.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eUna seconda vita, senza sprechi\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLa filosofia alla base del prodotto è semplice: i \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003echilometri, il sudore e gli sforzi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e che hanno accompagnato una bicicletta non possono essere sostituiti.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMa il pneumatico che li ha vissuti può continuare il suo viaggio in un'altra forma.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIl recupero dei ritagli provenienti da altre lavorazioni permette di spingere ancora più avanti questo concetto, cercando di \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eriutilizzare integralmente il materiale\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eÈ così che il riciclo diventa \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eupcycling\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e e l'upcycling diventa economia circolare.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eMade in Italy e lavorazione artigianale\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIl \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePortachiavi è realizzato interamente in Italia\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, dalla raccolta e selezione dei materiali fino alla lavorazione, al confezionamento e all'imballaggio.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLa produzione non prevede \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eprocessi industriali\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: ogni pezzo viene lavorato a mano, valorizzando le caratteristiche del materiale recuperato.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eL'anello è realizzato con finitura \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eargento vecchio\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e ed è \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enickel free\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, mentre il cuoio utilizzato per il passante è lavorato con \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003econcia vegetale\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAnche il packaging segue la stessa filosofia ed è realizzato con materiali certificati \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFSC® (Forest Stewardship Council)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003ePiccolo fuori. Grande idea dentro.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIl \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePortachiavi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e è un accessorio pratico pensato per l'uso quotidiano, ma anche un esempio concreto di come un materiale possa continuare a essere utile ben oltre la sua prima vita.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eUn ritaglio di pneumatico. Una lavorazione artigianale. Un nuovo utilizzo.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eE quella piccola sorpresa per due chiavi in più che, una volta provata, potrebbe diventare una di quelle cose che ti chiedi:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e“Perché non ci avevo pensato prima?”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eCaratteristiche\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMateriale:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e ritagli di pneumatici di bicicletta provenienti da altre lavorazioni\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLavorazione:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e cucito \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ea mano\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePassante:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e cuoio colorato oppure lato marchiato del copertone\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLarghezza passante:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1 cm\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLunghezza:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e12 cm\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAnello:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e larghezza \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3 cm\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFinitura anello:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e argento vecchio, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enickel free\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFilo:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e cotone colorato\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFunzionalità:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e oltre all'anello principale, consente di inserire \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2 chiavi aggiuntive\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e nella parte inferiore\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCuoio:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003econcia vegetale\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProduzione:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMade in Italy\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFilosofia:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eupcycling ed economia circolare\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePackaging:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e realizzato con materiali certificati \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFSC®\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProduzione:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e senza processi industriali\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cycled","offers":[{"title":"Default Title","offer_id":54904651972941,"sku":"8053288022365","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3722\/6061\/files\/PortachiaviRiusoNeroCool.jpg?v=1790688647","url":"https:\/\/cartonlineitalia.it\/products\/portachiavi-riuso-nero-cool-in-tubolare-da-corsa-riciclato","provider":"Cartonlineitalia.it","version":"1.0","type":"link"}